Privacy Policy

Privacy Policy

My Store operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”).

My Store is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction using the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person.

Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live and as permitted or required by applicable law:

• Contact details, including your name, address, billing address, shipping address, phone number and email address.
• Financial information, including credit-card, debit-card and financial-account numbers, payment-card information, financial-account information, transaction details, form of payment, payment confirmation and other payment details.
• Account information, including your username, password, security questions, preferences and settings.
• Transaction information, including the items you view, place in your cart, add to your wishlist or purchase, return, exchange or cancel, as well as your past transactions.
• Communications with us, including information you provide when sending a customer-support inquiry.
• Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.
• Usage information, including information about how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal information.
• Automatically through the Services, including from your device when you use our products or services or visit our websites, and through cookies and similar technologies.
• From our service providers, including when we engage them to provide technology or when they collect or process your personal information on our behalf.
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor and Improve the Services

We use your personal information to provide the Services, including to perform our contract with you, process payments, fulfill orders, remember your preferences and items you are interested in, send notifications related to your account, process purchases, returns, exchanges or other transactions, create and manage your account, arrange shipping, facilitate returns and exchanges, enable reviews and create a customized shopping experience.

This may include using your personal information to better tailor and improve the Services.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message or postal mail.

We may also show online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activity on the Services.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity, protect public safety and secure our Services.

If you register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password or other access details with anyone else.

Communicating with You

We use your personal information to provide customer support, respond to you, provide effective services and maintain our business relationship with you.

Legal Reasons

We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, civil discovery, potential or actual litigation or other adversarial legal proceedings.

We may also use it to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy.

These circumstances may include:

• With Shopify, vendors and other third parties that perform services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping.
• With business and marketing partners to provide marketing services and advertise to you.
• We use Shopify to support personalized advertising with third-party services based on your online activity across different merchants and websites.
• Our business and marketing partners will use your information according to their own privacy notices.
• Depending on where you reside, you may have the right to direct us not to share information about you for targeted advertising and marketing. You may exercise this right by contacting us.
• When you direct, request or otherwise consent to disclosure, such as when we provide information to a shipping provider or when you use social-media widgets or login integrations.
• With our affiliates or within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, respond to subpoenas or search warrants, enforce terms and policies, protect the Services or defend our rights and the rights of users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you.

Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services.

To help protect, grow and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, other merchants and Shopify.

To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants and Shopify.

In these circumstances, Shopify is responsible for processing your personal information, including responding to requests concerning your rights over Shopify’s use of that information.

Learn more in the Shopify Consumer Privacy Policy .

Depending on where you live, you may also exercise certain rights through the Shopify Privacy Portal .

Third-Party Websites and Links

The Services may provide links to websites or online platforms operated by third parties.

If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of those sites, including the accuracy, completeness or reliability of information found on them.

Information you provide in public or semi-public venues, including information shared on third-party social-networking platforms, may be viewable by other users without limitation as to its use by us or by a third party.

Our inclusion of a third-party link does not by itself imply endorsement of the platform, its content, owners or operators.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in their jurisdiction.

If you are the parent or guardian of a child who has provided us with personal information, you may contact us to request that it be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we share or sell, as those terms are defined by applicable law, personal information belonging to individuals under 16 years of age.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee perfect security.

Information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information.

How long we retain personal information depends on several factors, such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information.

These rights are not absolute, may apply only in certain circumstances and, in some cases, we may decline your request as permitted by law.

• Right to Access or Know. You may have the right to request access to personal information we hold about you.
• Right to Delete. You may have the right to request that we delete personal information we maintain about you.
• Right to Correct. You may have the right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability. You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, subject to certain circumstances and exceptions.
• Right to Opt Out of Sale, Sharing or Targeted Advertising. Depending on where you reside, you may have the right to opt out of the sale or sharing of personal information or the processing of personal information for targeted advertising. You may exercise this right by contacting us.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, we may automatically treat it as an opt-out request for the device and browser used to visit the website, depending on your location.

If we can associate the device sending the signal with a Shopify account, the opt-out request may also be applied to that account.

Learn more about Global Privacy Control at globalprivacycontrol.org .

Other than Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent by your browser or device.

Managing Communication Preferences

We may send promotional emails. You may opt out at any time by using the unsubscribe option displayed in our emails.

Even after opting out, we may still send non-promotional emails concerning your account, customer service or orders.

You may exercise your rights where indicated through the Services or by using the contact details below.

To learn more about how Shopify uses your personal information and the rights available concerning data processed by Shopify, visit the Shopify Privacy Portal .

We will not discriminate against you for exercising an applicable privacy right.

We may need to verify your identity before processing a request, as permitted or required by law.

You may designate an authorized agent to make a request on your behalf. Before accepting such a request, we may require proof that you authorized the agent to act for you, and we may ask you to verify your identity directly with us.

We will respond to requests within the time required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please use the contact details below.

Depending on where you live, you may have the right to appeal our decision by contacting us or to lodge a complaint with your local data-protection authority.

International Transfers

We may transfer, store and process your personal information outside the country where you live.

If personal information is transferred outside the European Economic Area or the United Kingdom, we may rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant UK authority, unless the destination country has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal or regulatory reasons.

We will post the revised Privacy Policy on this website, update the “Last updated” date and provide notice when required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or would like to exercise a privacy right, contact us using the information below.